Created at Sid Lee and working with a provided storyboard as well as POW's new branding, I was tasked with the kinetic type treatment throughout the promotional video for the Fact Avalanche campaign combating climate deniers and misinformation. Click here to view the complete documentation and credits.

Idea 2020 - Grand Prix Numérique et technologie

Fast Company's World Changing Ideas Awards 2020: Advertising Finalist

A snippet from the case study that was produced after the project's release.

Initial caption type treatment variations.